Case Studies

Catie Harrison - Client Executive

Company Name: Summit Media

Location: Willerby, East Yorkshire



Catie Harrison

Position: Client Manager

Job Description: I currently work on PPC for the  Which? account, which covers a range of tasks from balancing budgets and account hygiene, to reviewing performance and planning how to get the most out of our PPC activity.I’ve recently moved onto the Which? account, performing a similar function although it’s around their technology offering and covers laptops, TVs, DVDs, cameras etc. And I’m still doing a lot of working in Excel!


Joined Summit: June 2011 

Interests: Karate, learning Japanese, anime, tennis and playing the piano (in private only!).

What were you doing before joining Summit? 

This is my first job since leaving Hull University. I studied English Literature and History, achieving a 2.1.

Why did you decide to join Summit?

I liked the ethos and values of the company – and the opportunity to work with some well-known high street brands. I’d decided I wanted to remain in Hull after completing my degree and, after attending a graduate open day, was extremely impressed with Summit.

What are you working on at the moment?

We are currently identifying what type of Trialist is most valuable in terms of retention to Which? Once identified this allows us to adapt our account plans to focus on these customers in particular, to get the best return on the CPA for our client.

How have you developed personally since joining Summit? 

I’ve already gained some professional qualifications in digital marketing – and had a polo lesson! My confidence has also grown, I’ve got more comfortable speaking with clients and made the changes necessary to adapt to office life after being a student for three years.

Is working at Summit what you first thought it would be like?

I didn’t know what to think! I was impressed by how closely we work with our clients; you quickly get a real attachment to them.



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