Case Studies

Victoria Floyd - Senior Planning Executive in Fundraising & Marketing


Company Name: Cancer Research UK

Location: London

Cancer Research - Victoria  

I had high hopes for the graduate scheme and I haven’t been disappointed; it’s so inspiring to work for an organisation where every single employee is passionate about being there and as a Cancer Research UK graduate so many opportunities are there for you. Not only do you get the chance to experience 4 different areas of the organisation during your 6 month placements, but the training offered alongside this allows you to develop and learn so much during the two years.

All of my placements were challenging in different ways, probably because I always picked the placement that scared me the most! For me, I knew I had to be brave and push myself to get the most out of the scheme.

It was my second placement, in the Digital team, that was my most challenging and consequently my biggest achievement on the graduate scheme. I led the delivery of Cancer Research UK’s first mobile optimised website. This was an entirely new area for the charity (and for me as I can barely use my own mobile phone!) so I had to quickly become a mobile expert so that I could shape the strategy and requirements of the project.

I then worked closely with an IT team to design and build the site all within 6 months. This project has now paved the way for all other Cancer Research UK sites to be mobile rendered and is a great example of how so many of the placements you’ll undertake as a graduate will have a lasting and important impact.

I am now working in the Strategic Marketing Planning team (where I spent my final placement). This is a ‘product neutral’ team that uses market and supporter insight to identify opportunities for maximising fundraising and marketing performance. For the last 7 months I have been developing a Thanking Strategy for the organisation with the aim of establishing consistency across all our fundraising products in order to drive the value of our supporters.
I feel lucky to work for such a well respected and ambitious organisation. I loved my time on the graduate scheme; I was able to learn from some of the most talented and passionate people I have ever met and deliver projects that had a real and lasting impact. To anyone considering applying to the Cancer Research UK graduate scheme, my advice would be to go for it – if you’re ambitious, motivated and want a platform to help you reach your potential then Cancer Research UK is the place for you. You’ll also feel good about going to work every day!
 

 


 

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