Case Studies

Vicky Robinson - Head of Marketing and Communication

Company Name: The Chartered Institute of Marketing

Location: Berkshire

Vicky Robinson: As head of marketing and communication for the Association of Business Schools, Vicky Robinson is near the top of her game. It’s a far cry from her first job as an office assistant, yet shows precisely how far hard work, aptitude- and a CIM qualification can take you..

Early days: After leaving school before sitting her A-levels, Vicky started her career as an office assistant in the Chartered Insurance Institute. Before long she was attracted to the marketing department- the excitement of planning campaigns, being creative and learning new technologies- and saw the perfect balance between theory and practice.

First steps: With no marketing background and at this stage no degree, Vicky took her first CIM qualifications, working full-time to balance work and study. Before long Vicky completed the preliminary qualifications part-time, studying in the evening at classes and in the library. Vicky actually found working at the same time helpful. “I could see on a day-to-day basis how the theory worked in a real and practical application”.

First role: Vicky eventually landed her first marketing role at the Financial Services Skills council. But for her this was just the beginning. Since that day she has worked her way through our portfolio of qualifications to the point where Vicky has now reached the Chartered Marketer status, the highest qualification awarded to studying members by the CIM.

Next steps: A modern marketer can never afford to stop learning- which is precisely what makes it such a rewarding profession. Vicky recently had her Master dissertation published on “How do UK business schools maintain loyalty amongst undergraduates; a relationship- based approach”.


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