PepsiCo is making changes to the way it recruits graduates
for its digital and insight teams, by launching an online competition called Go
The competition is based around the idea that a huge part of
success within the food and drink industry is based around identifying the next
Go Trendsetter tasks graduates with identifying a trend and
then creating a proposal on how it can be marketed internationally to test
their entrepreneurial skills.
Those who produce the best ideas will be in with a chance of
joining PepsiCo’s graduate initiative for digital and insights, while there are
also a range of other prizes for those in first, second and third.
Split into four stages, the challenge has been designed to
replicate the process of bringing a new food or drink product to market.
Key areas of the
PepsiCo’s digital and insights team are one of the key areas
of the business who have the power to influence future products and the way
they are marketed to global markets.
The digital graduate scheme lasts for a year and sees
candidates based in France, Spain or the UK working across e-commerce, brand
marketing and social media.
PepsiCo’s shake up to their graduate recruitment comes as a
number of other marketing agencies and brands look to introduce new elements to
the idea of a traditional graduate scheme.
Becky Taylor, Senior Director of Digital for PepsiCo in
Europe and Sub-Saharan Africa, said: “We want to give some of the brightest,
creative and entrepreneurial young minds out there the chance to put their
ideas on the map and work with our team of experts to learn quickly about how
to grow a brand as they are starting out on their career.”
For graduate schemes across a range of locations, visit Grad