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Go Trendsetter challenge set to shake up PepsiCo’s graduate recruitment

Published: Friday, 10 March 2017   Category: All Graduate Jobs News

PepsiCo is making changes to the way it recruits graduates for its digital and insight teams, by launching an online competition called Go Trendsetter.

The competition is based around the idea that a huge part of success within the food and drink industry is based around identifying the next big thing.

Go Trendsetter tasks graduates with identifying a trend and then creating a proposal on how it can be marketed internationally to test their entrepreneurial skills.

Those who produce the best ideas will be in with a chance of joining PepsiCo’s graduate initiative for digital and insights, while there are also a range of other prizes for those in first, second and third.

Split into four stages, the challenge has been designed to replicate the process of bringing a new food or drink product to market.

Key areas of the business

PepsiCo’s digital and insights team are one of the key areas of the business who have the power to influence future products and the way they are marketed to global markets.

The digital graduate scheme lasts for a year and sees candidates based in France, Spain or the UK working across e-commerce, brand marketing and social media.

PepsiCo’s shake up to their graduate recruitment comes as a number of other marketing agencies and brands look to introduce new elements to the idea of a traditional graduate scheme.

Becky Taylor, Senior Director of Digital for PepsiCo in Europe and Sub-Saharan Africa, said: “We want to give some of the brightest, creative and entrepreneurial young minds out there the chance to put their ideas on the map and work with our team of experts to learn quickly about how to grow a brand as they are starting out on their career.”

For graduate schemes across a range of locations, visit Grad Plus today 

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