The University of Liverpool has agreed a partnership with the Royal Liverpool Philharmonic to launch a postgraduate course in the business of classical music.
Students on the new Masters programme will study a range of topics, including fundraising, communications, marketing, music education, audience development and artistic planning.
One of the benefits of the partnership is that students will be able to become familiar with the operation, development and management of a professional orchestra at Liverpool’s Philharmonic Hall.
The Royal Liverpool Philharmonic is both a professional symphony orchestra and a venue presenting close to 400 concerts and events annually.
There will be a number of opportunities for students to gain further insight into the business of classical music through a number of guest seminars.
The orchestra’s chief executive and executive team will be guest speakers and will supervise a period of internship within the organisation so students can become much more familiar with management.
Students will then specialise in one key aspect of the course as part of a work placement programme with the Royal Liverpool Philharmonic.
Possess real experience in professional music
The partnership will ensure those that graduate possess real experience of the professional music industry, and make them more employable, as a result.
Professor Catherine Tackley, Head of the University’s Department of Music, said: “This new programme will prepare students to become the next generation of global music industry progressions.”
The university has a long-standing relationship with the Royal Liverpool Harmonic, which has seen the orchestra’s professional musicians provide a number of composition workshops, provide lesson and coaching and also attend university concerts.
The new MA Business of Classical Music will complement the success of the University’s MA Music Industry Studies course, with the first group of students set to start in October 2017.